PureForm™ Bra | Natural Support, Daily Comfort
The #1 alternative to traditional underwire bras
AT A GLANCE:
- Relieves shoulders and back
- Natural support, no underwires
- Lifted bust and smoother silhouette
- Zero marks and chafing
Free 60-Day Exchanges
Swap your size, color, or even the model — no questions asked. We take care of everything.
WHAT OUR CUSTOMERS SAY:
92% Polyamide, 8% Elastane
Machine wash at 30°C, delicate cycle
Finding the right fit is essential for perfect comfort. That's why we offer free, simple, stress-free exchanges for 60 days.
To cut down on unnecessary shipping and reduce our carbon footprint, our exchanges are return-free: you keep the original item and pick another size, color, or even a different style; free of charge. If you'd rather have a refund, that's of course an option too. Please refer to our return policy for full details.
Natural support, made for every day.
Soft lifting cups, a wide underbust band and adjustable straps with a 3-hook closure work together to support your bust and ease your shoulders. No wires, no compression, no marks.
THREE-HOOK BACK CLOSURE
WIDE UNDERBUST BAND
Finally, everyday support that feels natural.
✓ Soft cups that lift and shape without compressing
✓ Wide underbust band that spreads the weight without pressure
✓ Adjustable straps and a 3-hook closure that set the fit to you
Soft Lifting Cups
WIDE STRAPS
Lifted and natural, all day.
Tired of wired bras that compress and leave marks? PureForm supports the natural way. Soft cups lift without squeezing while a wide underbust band spreads the weight, and adjustable straps with a 3-hook closure let you set the fit. Smooth under clothes, comfortable from morning to night.
Before
After
Full support. No wires. All day.
Loved by Thousands of Women
Why You'll Love It
Soft Non-Wired Lift
Lifts naturally, no wires, no squeezing.
Adjustable 3-Hook Fit
Set the band and straps to you.
Wide Non-Slip Straps
Stay in place, no marks on your shoulders.
You Most Frequently Asked Questions
Does PureForm™ keep its support after multiple washes?
Yes, it's designed to keep its shape and support, wash after wash. Use a mesh laundry bag and avoid the dryer to preserve elasticity.
Is it suitable for sensitive or irritation-prone skin?
Yes, the seams are soft and the fabric is hypoallergenic, tested to minimize chafing and redness, even on delicate skin.
Can it replace a sports or post-surgery bra?
It's not a sports bra, but it offers support suited to everyday life, including for gently easing back into activity after surgery (to be confirmed with your doctor).
Does it stretch out quickly over time?
No. If you follow the care instructions, PureForm™ stays effective for months or years without losing its hold.
Is the support really enough for sagging or very full busts?
Yes. PureForm™ has been validated on cups C to G+ and tested by women of all ages: the bust is lifted and supported without compression, with no "monoboob," even with sagging.
