HALLOWEEN SALE : Buy 2, Get 1 Free

FlexiLift™ Bra | Front-fastening, absolute comfort

Sale price$34.90 Regular price$69.90

The #1 alternative to traditional underwire bras


AT A GLANCE:

  • Relieves shoulders and back
  • Natural support, no underwires
  • Lifted bust and smoother silhouette
  • Zero marks and chafing

Color: Cream
Size: S

Free 60-Day Exchanges

Swap your size, color, or even the model — no questions asked. We take care of everything.

WHAT OUR CUSTOMERS SAY:

Support that fastens at the front.


A 5-hook front closure, wide non-slip straps and a wide underbust band work together to lift your bust and spread the weight. No reaching behind your back, no wires, no straps cutting in.

5-Hook Front Closure

5-Hook Front Closure


Wide Underbust Band

Wide Underbust Band


Finally, a support bra you can do up at the front.

Finally, a support bra you can do up at the front.


✓ 5-hook front closure that fastens in seconds, no reaching behind your back
✓ Wide underbust band that lifts and spreads the weight without pressure
✓ Wide straps that stay put and never leave marks

BREATHABLE BACK PANEL

BREATHABLE BACK PANEL


WIDE COMFORT STRAPS

WIDE COMFORT STRAPS


Visible results from the very first wear

Internal customer survey, 214 respondents, April 2025

Before

After

Drag

Full support. No wires. Easy to fasten.

FlexiLift
Regular Bras
Closure
Easy 5-hook front
Fiddly back closure
Support
Lifts without compressing
Little lift or flattens
Straps
Wide, non-slip straps
Thin straps that slip
Fuller Bust
Designed for fuller busts
Gives way on fuller busts

Loved by Thousands of Women

Why You'll Love It

5-Hook Front Closure

Fastens in seconds, no reaching behind.

Soft Non-Wired Lift

Lifts your bust, no wires, no squeezing.

Wide Non-Slip Straps

Stay in place, no marks on your shoulders.

You Most Frequently Asked Questions

Free delivery

Free delivery

60-day returns

60-day returns

Secure checkout

Secure checkout

HASSLE-FREE RETURNS

HASSLE-FREE RETURNS

  • 5 stars: 277 (90%)
  • 4 stars: 30 (10%)
  • 3 stars: 1 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
S
Salomé
Very happy with the comfort

I'm always wary when I'm promised comfort and support, but this bra keeps its word. From the very first wear, I felt an incredible lightness and no marks on my skin. I even wear it for a bit of gentle exercise and it stays in place without getting in the way.

A
Anne
Lives up to its promise

Zero pain and real freedom of movement. It delivers exactly what it claims.

G
Gabrielle
Great quality

Well finished, sturdy, and very comfortable. It ticks every box.

T
Tatiana
All about softness

The fabric hugs the body without squeezing. It moves with me all day.

L
Laurence
Lasting comfort, morning to night

I work sitting down and often had pain between my shoulder blades. With the front opening and the wrap-around cut, I straighten up naturally. It stays in place, doesn't roll, and I forget about it completely even after 10 hours. It's exactly what I was looking for.

E
Emma P.l.
Super comfortable

Super comfortable and ideal for working out. It stays put even when I'm active.

N
NATHALIE K.
Support

The support is perfect, I don't feel it at all, and there are no marks when I take it off. Exactly what I wanted.

A
Anne-Catherine B.
Effective

I had a sizing issue and the customer service was effective. I really do recommend it.

N
NATASA M.
FlexiLift

I love wearing it, a real pleasure: easy, soft, lovely fabric, and easy to wash, even in the machine at 30 degrees. I'll be reordering.

I
Isabelle P.
So pleasant to wear

It's so pleasant to wear that I ended up forgetting I had it on. After years of fussing with my bras, that says a lot.

C
Chevrel M.
I highly recommend it, don't hesitate

Really very comfortable, you feel completely at ease, incredible comfort 😻 My favorite.

Y
Yara J.E.
Very comfortable

Very comfortable, I couldn't go back now. It's spoiled me for anything else.

D
Danielle M.
All good

No complaints at all, it does exactly what I hoped. Comfortable, supportive, and easy to wear all day.

J
Julie
Express to put on

It fastens in front in two seconds, great for sensitive hands. So quick and easy every morning.

C
Corinne
A really good choice

I'm delighted I picked this one. It's been exactly right for me.

S
Sawsan
Total comfort all day

I wear it from morning to night without the slightest discomfort. The front opening is a real plus and the support is excellent. I can't go back to classic underwire bras now.

N
Noélia
Practical for travel

Easy to pack, dries quickly. Perfect for trips away.

F
Florence
Just-right support, no stiffness

Fuller bust and sensitive skin: I thought a wireless bra wouldn't hold me. This one amazed me. The wide underbust band spreads the weight well, the straps don't mark, and the fabric breathes even when it's hot. I end my days with no pain and no redness.

B
Bénédicte
Good support, no underwire

I buy nothing else now. It supports well without a single wire to dig in.

P
Patricia
Reassuring closure

The front hook holds well, nothing to fault. It stays securely fastened all day.

H
Hélène
Good value for money

Neat finishing, holds up well in the wash. It's been worth every penny.

Z
Zahra
Stable and reliable

Nothing slips, nothing comes undone. It stays secure all day.

M
Mireille
Practical for sport

It works very well for gentle activities. It stays put through light exercise.

F
Flavie
Quick relief

I felt the difference from the very first wear. The change was immediate.

A
Amélie
Soft seams

Nothing scratches and there's no itching. The seams sit smoothly against the skin.

T
Tiffany
Very practical closure

No more pain when I fasten it, great for my shoulders. It's effortless to put on.

I
Irène
No more redness

No more irritation after a full day. My skin stays clear at the end of it.

S
Sandrine
A nice surprise

I was doubtful about going wireless, but the support is spot-on. It holds everything beautifully without any wires.

I
Imane
A flattering cut

It sits perfectly, very flattering. The shape looks lovely on.

L
Laura
Gentle exercise

Perfect for walking and light yoga, nothing shifts at all. It stays put no matter how I move.

C
Chiara
Incredible fabric

Soft and pleasant, no irritation. It feels lovely against the skin.

T
Tatiane
Top comfort

I wear it all day with no discomfort at all. It's easy to forget it's there.