SoftLift™ Bra | GelFlex™ Band, V-neckline, non-wired
SoftLift™: The shape of a push-up, without the wire. Thanks to the GelFlex™ band.
AT A GLANCE:
- GelFlex™ band that lifts where the wire used to press
- V-neckline that sits pretty under low-cut tops
- Smoothing side panels for a back with no lines
- Invisible edges under your clothes
Free 60-Day Exchanges
Swap your size, color, or even the model — no questions asked. We take care of everything.
WHAT OUR CUSTOMERS SAY:
Materials & Composition
- Technology – GelFlex™ band, semi-structured cups
- Fastening – multi-row hook-and-eye, adjustable
- Straps – wide, adjustable, non-slip
- Neckline – deep V
- Design – seamless, non-wired
- Effect – shapes, lifts and brings together
Care Instructions
- Washing – Hand wash where possible. If machine washing, use a laundry bag, delicate cycle, cold water.
- Drying – Never tumble dry. Heat warps the fabric for good. Dry flat, in the shade.
- Detergent – Mild, no fabric softener. Softener coats the fibres and makes the fabric lose its stretch.
- Storage – Lay flat, without folding the cups in.
Finding the right fit is essential for perfect comfort. That's why we offer free, simple, stress-free exchanges for 60 days.
To cut down on unnecessary shipping and reduce our carbon footprint, our exchanges are return-free: you keep the original item and pick another size, color, or even a different style; free of charge. If you'd rather have a refund, that's of course an option too. Please refer to our return policy for full details.
The shape of a push-up, without the wire
The GelFlex band sits exactly where a wire would, lifting and bringing together while it flexes with you. Semi-structured cups shape without rigid padding. No digging, no pressing, no marks at the end of the day.
GelFlex™ Band
structured cups
Finally, lift that doesn't come with a wire.
✓ GelFlex band that lifts from below and flexes with you instead of pressing in
✓ Semi-structured cups that shape naturally, with no thick padding
✓ Wide side panels and laser-cut edges that stay smooth under your clothes
Deep V Neckline
Wide Side Panels
Lift where the wire used to press.
Tired of underwires that lift but leave marks by the afternoon? SoftLift lifts from the same place, without one. The GelFlex band sits where a wire would and brings the bust together while it flexes with you, and semi-structured cups shape without thick padding. Smooth under clothes, comfortable from morning to night.
Before
After
Push-up shape. No wire. All day.
Loved by Thousands of Women
Why You'll Love It
Deep V Neckline
Sits pretty under low-cut tops.
GelFlex Band
Lifts and brings together, no wire to press in.
Adjustable Straps
Spread the weight, no marks on your shoulders.
You Most Frequently Asked Questions
Does the bra really stay in place all day, without riding up or rolling?
Yes, absolutely.The support band has been specially designed to sit flat against the bust, from morning to night. No more band rolling uncomfortably under the bust, cups riding up, or having to readjust every ten minutes. You pop it on in the morning andyou instantly forget you're wearing it.
Is it suitable for a fuller bust (D, E, F cups and above)?
Yes, completely.Unlike classic styles, its support doesn't rely on a rigid wire that hurts the skin, but on awide under-bust band and an enveloping back. It's precisely this construction that comfortably supports a fuller bust, with no painful pressure points.
How does the LaceLift create a lifting effect without heavy padding or painful underwires?
The LaceLift is designed with a smart cup structure and a reinforced support band beneath the bust. Instead of rigid underwires that dig into the ribs or thick, suffocating padding, it naturally gathers and lifts your bust from below and from the sides. You get a beautifully sculpted push-up effect, while enjoying the lightness and absolute comfort of a classic bralette.
How do I know which size to choose? Does it fit true to size?
The SoftLift fits perfectly true to size. We invite you to consult our Size Guide, available just above.
My skin is very sensitive. Is there a risk it will scratch or irritate me?
No, no risk at all.The fabric has been selected for its absolute softness against the skin. The finishes are extra-flat and we'veremoved the loose inner labelsthat usually cause rubbing and redness. Everything has been designed to respect even the most reactive skin.
Are the cups moulded or padded? Is there a risk of show-through?
The shape is100% natural, with no thick padding that adds artificial volume or ends up wrinkling under tops. The fabric is perfectly opaque and full-coverage, so the cups stay completely smooth and discreet, even under your finest clothes.
Might the straps slip or cut into my shoulders?
Not at all.The straps are deliberately wide and fully adjustable. This spreads the weight of the bust across the whole shoulder rather than concentrating it on a single point. You won't findany red markson your skin at the end of the day, and the straps stay perfectly in place.
Is it really invisible under clothes?
It disappears completely.Thanks to its laser-cut edges and ultra-smooth borders, it blends into your silhouette. You can wear it with confidence under a white t-shirt, a fitted dress or a light top, withzero visible lines guaranteed.
